Modern Coastal: High v. Low Budget

Let’s talk Modern Coastal - that sweet spot between clean lines and lots of texture. Streamlined without being overly stiff or extremely minimal. A healthy but restrained approach to rattan/sisal/jute/seagrass. It’s all the bright and airy, blues and naturals without feeling like an actual beach house.

We thought it would be nice to share two versions of a modern coastal living room. The concept is identical, we just found budget-friendly items for the second version - it’s a copycat room.

Rug / Accent Chair / Leather Ottoman / Blue Side Table / Wood Side Table / Pendant Light / Floor Lamp

The great part of the dupe room below is that you could go all in and save a bunch - or you can mix and match, splurge and save. Pick some pieces from above and some pieces from below. The idea is that you can make the room work for a big range of budgets.

Rug / Accent Chair / Leather Ottoman / Blue Side Table / Wood Side Table / Pendant Light / Floor Lamp

What other style rooms would you like to see? New Traditional? California Casual? Rustic? Moody? And what other kinds of rooms? Dining room or Primary Bedroom?

Happy shopping and happy transformation!

- Leah

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Big Announcement Time

We have lots of juicy updates for you and it’s about time that we share them.

First, Gray Oak Studio is happy to share that Leah Hook is taking on the new role of CEO and continuing her role as Principal Designer. And, she has already grown the Gray Oak team with two new design assistants who you will meet on Instagram one of these days! Always check the stories. The stories have the good stuff. AND, there’s more, Gray Oak has a new social media manager, who is responsible for the amazing reels that you’re hopefully enjoying! But, don’t worry - it’s Leah responding to your comments, answering your DMs and writing all the disarmingly witty captions.

One more new hire that cannot go unmentioned is the addition of Leah’s dog, Ginny, to the team. Ginny has humbly accepted the role of Sofa Tester.

While we are incredibly excited for this new chapter, we want to take a moment to wish Sonia the best in whatever comes next.

Next up on the list of announcements: We are moving. You may have already learned this through spoilers on Instagram stories (again - stories are where it’s all spilled). The move will take most of the summer as the new office is renovated, then furnished, then inundated with fabric samples. As soon as the lint settles, we will share our address…which will be important…more on that in a minute.

We also previously mentioned the addition of a new design service on the horizon. The horizon is here and that new service is Bookshelf Styling. You asked for it (and then asked more) and we’ve finally put together a plan that will be fun, personalized and add that “wow” factor to your home. The details are on our services page (scroll down!).

And last, but maybe best, we are going to let you shop our stockroom…monthly. No more waiting until the once a year Tent Sale only to realize it’s on the same weekend as your cousin’s bridal shower. The plan will be to open our stockroom to all the decor lovers one set day a month (hypothetically, the first Friday). There will be a regular section of all the decor we use for our ongoing full service and bookshelf styling projects and there will be a “tent sale” section full of deeply discounted items. As soon as we’re settled in our new space, we will share the details.

To be sure you get the latest info when we share our new address, start booking new Bookshelf Styling services and schedule our first stockroom sale, subscribe to our blog.

Thank you so very much for following, supporting and being here.

- Leah and the Gray Oak Team

INSIDERS TENT SALE TODAY!!!

Good morning, hi and hello! Today is TENT SALE day!!!

Join us this afternoon from 12 pm - 4 pm at 18 William Fairfield Drive in Wenham, MA for first dips of our entire home decor stock as well as a bunch of large furnishings. Details on the large furnishings can be found in THIS EMAIL and questions about the tent sale can be directed to hello@grayoakstudio.com .

Cash or Venmo accepted

All sales final

Get your sneakers on and your reusable bags ready…IT’S GO TIME

See you There!!!

- Leah